Spark Promotions is a leader in product communication: the right solution to support your Brand’s above the line communications strategy. In an ever changing technological World, Marketing has had to evolve its thinking in order to stay relevant. This new thinking has highlighted the need for a fully integrated marketing strategy that includes using physical promotional product as a means to communicate with the target audience.
Here at Spark, we constantly strive to bring Brands alive through the medium of physical promotional product by manipulating the traits of the product , such as design, texture of raw materials used to reflect the essence of a particular Brand. We achieve this by employing teams of Promotional consultants to work with each Brand on developing a range of items that communicate the right message and feeling.
A physical promotional product can be as simple as a promotional pen, promotional mug, promotional mouse mat, or promotional lanyard right through to a bespoke illuminated interactive POS display but at Spark we view all physical promotional product as a means to communicate the consistent message of your Brand. Unlike most media that generally interrupt the receiver, by providing a branded physical promotional product, you will actually engage the recipient. Studies have shown that using physical promotional product to communicate your Brand’s message resulted in a 69% increase in Brand interest (PPAI 2006).
Spark Promotions provides the right solution for your Brand in communicating your message through physical product. Our Global supply base and pan European offices help us gain insight into the current trends on a national and international basis. Coupled with our culture of constant improvement, we will ensure your Brand is at the forefront of your customers mind. Contact a Spark promotional consultant today and let us provide the physical product to fit in with your overall Marketing strategy.
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